Our beers in Tesco: an update
We've got an update for you all regarding our beers in Tesco.
At the very start of last year, we entered into a contract with BrewDog to supply Tesco stores. When the contract was produced, the opportunities, outlook and the context for this agreement looked very different.
Following a review of the situation, including consideration of alternative opportunities through grocery to support the breweries involved in the Beer With Big Ideas initiative, we have begun the process of winding down the contract with BrewDog early, and have notified Tesco of our decision. It will take time for both completion of remaining contractual negotiations and for long supply pipelines to clear.
This is all we are able to say at the current moment. Thanks for your understanding.