LOGO
The Cloudwater logo should be seen in white or black. You can download a vector file here. We have an alternative logo here with our name, brewery location and established date which can be used when enough space is available.
FONT
We use Raleway in different weights, but as a rule of thumb, titles should be set in capitals and Extra Bold (extra tracking helps), with copy set to Medium.
ARTWORK
Since launching Cloudwater we commissioned artists to produce pieces for our seasonal artwork. As the brewery evolved we have moved to photographic pieces.
You can see previous artists here.
DRY HOP SYMBOL
In 2017 we introduced the Dry Hop symbol as a way to help our customers immediately recognise the hoppiness of a beer. We had hoped that it would be helpful, become industry recognised and a norm to use this scale. In 2021 we decided to phase this symbol out of our branding. Whilst not widespread, our Dry Hop symbol is still in use by some breweries and as such we are happy to keep it available to download for use here.
1 = 1—9 g/L
2 = 10—14 g/L
3 = 15—19 g/L
4 = 20—24 g/L
5 = 25+ g/L
