Cloudwater Loves Key Workers
It is my firm belief that in times of crisis we are all duty bound to play our part, and offer up not just our usual products and services, but our time, resources, and energy to the greater good. Craft beer’s intent, in essence, is to make people’s lives better in both tangible and intangible ways. Our industrious sector came into existence to offer fine quality experiences for the body and imagination, bent on a delicate balance of kinship, relaxation, and excitement. Stripping away the usual trappings of our business, back to the essentials, lays bare the core values that direct our work – energies that now freely pivot towards helping people in any way we physically, mentally, and emotionally can.
I can not thank you, dear customers, enough for helping us sell beer on behalf of breweries who desperately need the income – with 90% of the retail price of domestic guest beers going straight to the breweries themselves, you are helping to keep the lights on at Boundary, Track, Squawk, Runaway, Mobberley Brewhouse and Wander Beyond.
We are also deeply grateful for the incredible support you have given us this past couple of weeks too. Through immense worry and anxiety, to know there are so many of you choosing to shop directly with us is helping us find positivity and energy for our tired bodies and minds.
Every order you place with us takes the pressure off, as the majority of wholesale invoices for orders we shipped weeks ago go unpaid. We are doing everything we can to mitigate, manage, and contain our cash-flow issues, and to try to work our way through this situation with your direct support. We’re grateful to our wholesale customers who are prioritising paying our invoices, and offering patience and understanding to those who are now facing unimaginable cash-flow issues themselves.
Your collective generosity has enabled us to put together over 20 beer and soda care packages since we launched our NHS Worker tokens earlier last week. We are thankful for each and every NHS Worker token added to each and every order.
As we try to chart a course of business and operation that’ll best protect the health and well-being of our staff, continue to offer you excellent beer delivered to your door, and secure the future of the brewery, we feel we are only just beginning to exert ourselves for the wider benefit of those around us. It is our intention to do everything we can, as a business, and as a team of well-intentioned individuals, to show our gratitude not only to NHS workers, who undoubtedly face the greatest challenges and personal risks right now, but to other key workers playing their part in helping the UK face this pandemic and all the issues that it creates.
From today we are rolling out 25% discount off our beer to key workers in the UK (those who are paid directly by the government, along with those that work in utterly vital fields supporting communities). In order to catch as many key workers as possible we are now not only offering 25% discount to holders of NHS email addresses, but also to those with Police, Gov, educational institutions (engaged in testing, antibody, and vaccine research and development), and public broadcast service email addresses. Many of you are engaged in work that places you at risk, with stresses and anxieties mounting against fewer moments of true relaxation.
Please register for an account on our online shop, with your police.uk, gov.uk, ac.uk, or bbc.co.uk email address, and use “cloudwaterloveskeyworkers” discount code to receive 25% off our beers, with our heart-felt thanks, and in recognition of your vital work in keeping us safe, informed, and heading towards the peak of this pandemic with less fear and uncertainty as a result of your individual and collective efforts.
If you do not have an e-mail address with one of the above e-mail endings, but identify as a key worker, please create an account on our online shop and then fill out this form so we can manually add you to the scheme. You may also want to read our shop FAQ page on the discounts we are offering.
As thanks to our existing customer base, many of whom have ordered regularly, and supported us through online sales for years already, we are working on rewards we’ll offer (and backdate) for your continued support. Please bear with us whilst we formalise our offerings - we’ll be in touch via email in the days to come.
Paul, and the entire team at Cloudwater Brew Co.
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